Categories

View the categories and criteria below.

Please be sure to read the How to Enter and Rules and Guidelines for Entry for more information.

If you have any queries, please get in touch with Francesca Gruosso by email Francesca.Gruosso@emap.com or call 020 3953 2387.

MITAs Categories 

This award acknowledges the provider offering the most swift and user-friendly mortgage affordability technology. By enabling the input of clearly defined financial details, the tech solution can produce a fast and trusted borrowing estimate in seconds.

£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Affordability Technology

Open to technology providers, aggregators and fintech firms who have launched or enhanced an affordability checking solution that demonstrably assists mortgage brokers. 

Firms should demonstrate:

  • Innovation in designing affordability testing technology for mortgage advisers
  • A strong track record of delivering accurate, fast and flexible assessments of what a client can borrow
  • Evidence of improving broker efficiency, compliance, and client outcomes through tech refinements.
  • Clear commitment to Treating Customers Fairly (TCF) through accessibility, transparency and timely support

This award recognises a search system for mortgage brokers that has the edge on its peers when it comes to making the placement of mortgage business simpler and speedier.

Ease of use and integration that helps the broker save time, strengthen compliance and increase client turnover.
£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Criteria Search Solution

Open to technology providers, aggregators and fintech firms who have launched or enhanced a criteria search solution that evidently supports mortgage brokers in their advisory role.  

Firms should demonstrate:

  • Innovation in designing criteria searching technology for mortgage advisers
  • A strong track record of delivering accurate and speedy data to find lenders that match a client’s specific circumstances.
  • Evidence of improving broker efficiency, compliance, and client outcomes through platform refinements.
  • Clear commitment to Treating Customers Fairly (TCF) through accessible tools, transparent processes and timely support
  • In addition to extensive lender coverage, evidence of detailed and flexible search parameters

This award recognises the CRM software solution that has the edge when it comes to enhancing the broker/client relationship as well as simplifying the mortgage adviser’s workflow. A system that provides a streamlined approach to client interactions and delivers greater efficiency and lead management.

£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best CRM System for Mortgage Professionals

Criteria:

Open to technology providers who have launched or enhanced a CRM system that clearly assists mortgage brokers in the day to day running of their business. 

Firms should demonstrate:

  • Innovation in the design of a CRM system for mortgage advisers
  • A track record of managing contacts, streamlining workflows, supporting client communication and ensuring compliance.
  • Evidence of improving broker efficiency, compliance, and client service through tech refinements.
  • Clear commitment to Treating Customers Fairly (TCF) through accessible tools, transparent processes and timely support
  • A CRM system that works seamlessly with brokers’ existing mortgage tech -i.e sourcing, lender portals

This award recognises firms that focus on protecting clients and the industry from fraudulent activity, a matter of fundamental importance to financial organisations. The commitment to combatting fraud through technology must be clear and innovative and can relate to the prevention and detection of any scam relating to the misuse of the mortgage lending process.

£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Fraud Detection and Prevention Technology

Firms should demonstrate:

  • A deep understanding of fraud risks across the financial services ecosystem, including identity theft, transactional fraud, and application fraud
  • Innovative use of technology to detect, prevent, and respond to emerging fraud threats
  • Proven results in reducing fraud losses

A track record of adapting to evolving regulations and compliance requirements

This award acknowledges the submission platform that can offer significant time saving benefits when requesting and receiving decisions in principle (DIPs). By being fast and flexible the platform frees up time for the broker to spend on face-to-face client meetings.

£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Mortgage Submission Platform

Open to technology providers, aggregators and fintech firms who have launched or enhanced a mortgage submission platform that demonstrably assists mortgage brokers. 

Firms should demonstrate:

  • Innovation in designing mortgage submission technology for advisers
  • A strong track record of streamlining the DIP to full application process, reducing duplication and ensuring accuracy
  • Evidence of improving broker efficiency, compliance, and client outcomes through tech upgrades
  • Clear commitment to Treating Customers Fairly (TCF) through accessibility, transparency and ongoing support
  • Efficient, trusted and reliable two-way data flow syncing client data from CRM/fact-find directly into application forms

This award recognises the most innovative and effective technology solution that streamlines the entire mortgage origination process—from Decision in Principle (DIP) to formal mortgage offer. The winning solution will demonstrate excellence in delivering a seamless, efficient, and transparent experience for both lenders and borrowers.

£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Origination Technology

Open to technology providers, aggregators and fintech firms who have launched or enhanced origination technology that markedly assists mortgage brokers. 

Firms should demonstrate:

  • Innovation in designing origination technology for mortgage advisers
  • A strong track record of end-to-end process automation (DIP to offer) – effectively handling the entire mortgage lifecycle
  • Evidence of improving broker efficiency, compliance, and client outcomes through tech upgrades
  • Clear commitment to Treating Customers Fairly (TCF) through accessible tools, transparent processes, and ongoing support
  • Impeccable document management and customer verification
  • An ability to handle large volume business with minimal delay

This award recognises the best in breed product sourcing platform for mortgage brokers. A tech provider with a commitment to excellence and a track record of simplifying the mortgage search process with precision tools and real-time data.

£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Product Sourcing Innovation

Open to technology providers, aggregators and fintech firms who have launched or enhanced a product sourcing innovation that demonstrably supports mortgage brokers.

Firms should demonstrate:

  • Innovation in product sourcing technology tailored to mortgage brokers
  • A strong track record of delivering accurate, up-to-date lender information in a dynamic regulatory environment
  • Measurable improvements to broker efficiency, compliance, and client outcomes through platform enhancements
  • Commitment to Treating Customers Fairly (TCF) embedded in platform design, support, and training resources

This award celebrates the most outstanding technology or platform designed to support and deliver mortgage protection products, including life insurance, income protection, and critical illness cover. The winning solution will demonstrate innovation, usability, and effectiveness in helping advisers, lenders, or customers identify, quote, apply for, and manage protection policies seamlessly alongside the mortgage journey.

£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Best Protection Technology or Platform

Firms should demonstrate:

  • Deep understanding of the protection market and adviser needs across income, life, and critical illness cover
  • A proven record of adapting to evolving regulatory and compliance requirements in the protection space
  • Enhancements to the platform that improve both client outcomes and adviser experience
  • Clear commitment to Treating Customers Fairly (TCF) through accessible tools, transparent processes, and ongoing support

This award honours an exceptional individual who has demonstrated outstanding leadership, creativity, and impact in driving innovation within the mortgage industry. The Mortgage Innovation Champion of the Year is someone who has challenged the status quo, inspired change, and delivered meaningful improvements—whether through technology, process transformation, product development, or customer experience.
£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Innovation Champion of the Year

Open to individuals working in or serving the UK mortgage market, including lenders, brokers, fintechs, technology providers, and professional services.

Individuals should demonstrate:

  • Leadership in championing change—whether through technology, product development, or operational transformation—resulting in demonstrable impact for the business and/or wider market
  • Use of new ideas, technologies, or approaches that go beyond incremental improvements.
  • Willingness to challenge conventional thinking or disrupt traditional processes.
  • Influence on broader market thinking, policies, or standards.

 

This award recognises a standout collaboration between two or more organisations that has delivered exceptional value and innovation within the mortgage and protection industry. Whether between lenders and brokers, technology providers and financial institutions, or other strategic alliances, the winning partnership will demonstrate how working together has produced results that are mutual beneficial and boost the market.

£ 0.00
You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Partnership of the Year

Firms should demonstrate:

  • A clearly defined and collaborative partnership between two or more organisations that mutually benefits their businesses and the mortgage market
  • Shared goals and strategic alignment that drive innovation, improve customer outcomes, or enhance operational efficiency across the mortgage journey
  • Tangible results delivered through the partnership, such as increased application speed, improved affordability assessments, enhanced product choice, or reduced drop-off rates

A proven ability to respond to regulatory, economic, or market challenges through joint problem-solving and agility