Vikki leads the growth of L&Gs presence and influence in retail markets, shaping strategy for distribution proposition development. She heads up the L&G market development, regional performance, business development, learning and development, and CRM teams—spanning the entire product range.

Before joining us, Vikki spent six years at LSL, where she served as Proposition Director across its network brands in both the intermediated protection and mortgage markets. She led proposition development from both commercial and regulatory perspectives, while also overseeing the product governance and product desk teams. Her wider remit included leading internal colleague engagement at LSL’s network, PRIMIS, and actively contributing to cross-industry forums and committees focused on diversity and inclusion, sustainability, and climate action.

Vikki’s role at LSL followed its 2018 acquisition of Personal Touch Financial Services, which she had joined in 2013. Prior to that, she spent 14 years at Endsleigh Insurance, where she built deep industry expertise through roles in sales management, business development, and product design.

Based in Solihull, Vikki lives with her husband, two daughters, and their loyal dachshund. Outside of work, she enjoys playing netball, exploring the outdoors on foot, and virtually cycling the globe from the comfort of her exercise bike.