Ying Tan is the CEO of digital mortgage broker Habito. Since investing in and joining the business in May 2023, he has led a remarkable turnaround—steering the company from significant losses to profitability, while driving sustainable, organic growth. Under his leadership, Habito has relaunched its brand and advertising, strengthened its position as a technology-led, human-first brokerage, and sharpened its focus on simplifying every stage of the homeownership journey. At the heart of this transformation lies a clear mission: Home-Ownership Made Easier (H.O.M.E). Ying’s relentless focus on operational discipline, innovation, and empowering talent continues to deliver better outcomes for customers.

A qualified accountant and former investment banker, Ying is an entrepreneurial leader helping to shape the future of the UK mortgage industry. He previously founded one of the country’s largest buy-to-let mortgage brokerages, exiting successfully in 2021, and has played a key role in helping multiple lenders enter the market. He remains a passionate advocate for using technology to enhance not replace the human side of financial advice and legal services.

With over three decades of experience spanning finance, lending, and fintech, Ying brings sharp commercial acumen and deep industry insight to the challenge of making homeownership better for everyone.

He lives in Berkshire with his wife, Samantha, and is a proud father of five.